Marketing Scholar & Educator
Dr. Britton R. Leggett is an Assistant Professor of Marketing in the College of Business at McNeese State University. His teaching and research sit at the intersection of AI, digital marketing, and consumer behavior, with a particular interest in how tools such as ChatGPT, avatars, and algorithms are reshaping the customer journey and the student learning experience.
He holds a Ph.D. in Business Administration (Marketing) from the University of South Alabama, and his work on digital marketing, analytics, and sales education has appeared in journals such as the Journal of Marketing Theory and Practice, the Journal of Marketing Education, and the Journal of Marketing Analytics.
In the classroom, Dr. Leggett treats AI as both content and collaborator, having students prompt large language models to build synthetic datasets, generate marketing insights, and compare human versus machine feedback on their work. He also leads AI-enhanced experiential projects in personal selling and marketing research, and regularly speaks to academic, business, and community audiences about how AI is reshaping education and work.
